EVP of Business Development, Tarsus Group
After 10 years at Tarsus Group, a global trade show company with 160 exhibitions, I have taken the knowledge of writing on the trade show industry for over 15 years and now run business development and acquisitions for Tarsus in North America. I have a very strong background in journalism, having worked for print and broadcast entities that served a worldwide market in business and entertainment.
Tarsus Group's Rachel Wimberly and Victory Production's Bill McGlade willtalk through some unique, fun, quantifiable and truly engaging ways to monetize a virtual event. That monetization strategy also can extend beyond the actual event into a 365-day model.