Founder MBB-Consulting Group
Matthias Tesi Baur is a highly skilled consultant in trade shows, digital transformation and the gourmet food and wine world. With over 18 years’ experience working for the world’s largest trade show and media companies (Messe Frankfurt, Reed Exhibitions and UBM), he has a rich knowledge and excellent connections in the global exhibition, conference and digital B2B industries. He has built B2B businesses in many major economies, from the US to Australia, with a special focus on Asia. He has a proven track record in launching new events, and business cases based on extensive market research, as well as implementing event acquisitions, and developing B2B sales, marketing and growth strategies. At Reed Exhibitions, he was the global e-Business Director, executing large-scale and global projects in digital transformation, big data, social media, e-commerce and online marketing. He also successfully rolled out CRM software, digital directories and other digital applications. During his time at UBM, he managed the company’s food ingredients portfolio comprising over 12 trade shows, 20 conferences, a magazine and an online portal. He also built cross-cultural teams to grow businesses internationally.
While hybrid events are still few and far between with travel restrictions still strict in most regions, it's never too early to start preparing. Matthias will outline what you need to make your hybrid events profitable - join him to learn about this new model and get your ducks in a row for when borders open up again!