Managing Director & CEO, UFI
Executive management with long term track record of successful strategic as well as organisational business transformations in various industries - mainly around digitisation issues and successful adaptations to changing customer patterns and expectations. Currently working as Managing Director / CEO of UFI, the Global Association for the Exhibitions and Business Events Industry. Prior to this, worked with global Business Events industry leader Messe Frankfurt. There in charge of Group Digital Business, establishing a digital business model for the exhibitions and business events industry and guiding digitisation of the company. Also tasked with overseeing a global show brand portfolio. Set up and implemented a Group Communications & Marketing strategy prior to this.
3 leading voices in the exhibition and trade show sector are giving us a very exclusive look into their world. With compelling data from their association members, Kai, David and Barbara will be sharing what happened to exhibitions in 2020 and what they are looking forward to in 2021.