Creative Ways to Monetize Virtual & Hybrid Events

Taking a live event's exhibit hall or sponsorship program and simply attempting to replicate it in the virtual world not only lacks creative engagement that's needed online, but also it doesn't deliver real ROI for exhibitors/sponsors. Tarsus Group's Rachel Wimberly and Victory Production's Bill McGlade will talk through some unique, fun, quantifiable and truly engaging ways to monetize a virtual event. That monetization strategy also can extend beyond the actual event into a 365-day model.